Attending the morning keynotes and navigating the expo floor at Interop this year, it was clear – the IT industry is alive and kicking. There seems to be a healthy amount of competition between vendors, with each company striving to create the next hot solution that customers can’t live without.
A big topic at this year’s show continued to be cloud computing. Yet, despite all the excitement, news and new technologies, the cloud still has some way to go before it reaches adulthood. As Internet evangelist, Vinton Cerf said in his keynote on Tuesday morning, “Cloud today is like email in the 80s – it’s disconnected.” It will likely be some time before the industry sees interoperability between clouds, as businesses won’t want to give up the keys. However, customer demands will ultimately be the driving force to interoperability. With the great operational and cost efficiencies provided by the cloud, businesses will want to be able to operate seamlessly between providers, and between public and private domains.
This year’s show was particularly exciting for Dimension Data. Not only did our experts present from the Cisco pavilion – addressing pressing industry concerns, including mobile (in) security – but we also revealed our new and refreshed brand. To create excitement for the new branding, we launched a social media campaign spanning Twitter, Facebook and YouTube. Additionally, on Tuesday night, we hosted a brand refresh celebration at the Tropicana hotel in Las Vegas where the refreshed logo was prominently displayed on the side of the hotel.
When asked what they thought of Dimension Data’s new image, partners and customers at the refresh party declared that the new logo looks fantastic. Tim Levad, business development manager at Cisco tweeted, “Love the new look. Dimension Data green & Cisco red go well together.” Industry influencers were also abuzz on Twitter, with IDC analyst Chris Barnard tweeting, “Sneak peek of new logo (looks good)!”
Director of Marketing Communications
Dimension Data Americas
contact Elizabeth Cabell