How we helped Fujifilm keep its customers’ special memories safe
While watching an interview with a famous film star on a recent popular chat show the other day, it struck me once again just how dramatically the world has changed. ‘Nobody wants our signatures anymore,’ she said. ‘Every fan just wants to pose with us for selfies and then post them directly onto Facebook or Twitter!’
Her remark reminded me of how pervasive and immediate photography has become since the advent of cell phones with cameras. Everyone is taking pictures, everywhere – whether of themselves, or with others – and posting them online. But what happens to those memories once they’re out there? Sadly, in most cases, not much. Today’s images are tomorrow’s old news and, often, special visual memories are lost in the history pages of social media or in the memory banks of an old smartphone. Gone are the days of the cherished family album! If only there was a central place to store our collective visual memory, easily, safely, and accessibly.
This is precisely the thought that our client Fujifilm had when its team conceptualised its Imagine platform. In a world of cell phones and social media, Fujifilm wanted to give its customers instant and easy access to their photographic memories and special moments, from anywhere and any device, with the least amount of risk.
To make this happen, Fujifilm used Dimension Data’s cloud to launch the new platform. Imagine aims to stimulate the demand for printing products and services, and to reach a new generation of amateur and professional photographers by providing them with a safe and convenient online environment in which to house their work.
This is one of those instances where Dimension Data really helped make a difference to our client’s business, and to their customers’ lives. And that’s why I’m really proud to share this case study video with you. For Dimension Data, it’s a special memory all of its own.