Dimension Data > Collaboration > We must start meeting like this! How the CIO can play a key role in the move to pervasive video

We must start meeting like this! How the CIO can play a key role in the move to pervasive video


Doron Youngerwood, Group Marketing Manager – Collaboration

Doron Youngerwood, Group Marketing Manager – Collaboration

Most CIOs recognise the benefits of videoconferencing, knowing they could lower their corporate travel costs, increase employee productivity, and improve business agility. But there are even greater gains to be made from the pervasive use of videoconferencing and telepresence.

Videoconferencing is starting to become more popular in the enterprise. In a survey of more than 2,700 ICT decision makers, analyst firm Ovum found that half or more of large businesses have deployed room-based videoconferencing, desktop videoconferencing, or both. More than a quarter of those that haven’t deployed, plan to do so within the next year.

Today, there’s a rapid shift towards pervasive video, with networks expanding to include 3G and 4G connections, and employees are starting to use wireless options. Videoconferences are also transitioning by moving away from traditional meeting rooms to video available on laptops, tablets and smartphones, and via a proliferation of possible software clients. In addition, the people we connect with are no longer only colleagues. We’re seeing an increase in video calls with clients and partners in the supply chain, as well as connections to homeworkers and mobile workers in the field. The whole video landscape is changing.

The real value in pervasive video is evident when the solutions are available to everyone within the organisation, as well as to businesses of all sizes. Once that happens, organisations can extend the solutions to their external supply chain. This will speed-up the decision-making process and shorten the time-to-market for new products and services. This is where the true value of pervasive video lies.

Cloud-based solutions have made pervasive video even more accessible, and present a particularly good option for CIOs because they:

  • Ensure a consistent user experience globally
  • Enable users to call inside and outside of their network regardless of device
  • Scale video support and management without increasing business risk
  • Deliver the benefits and return on investment on the video solutions

CIOs should reinforce the business benefits of video usage across the organisation, and to lead and drive the cultural change within the business – this is where we’ll see the real impact.

With the right strategy, technology, and culture, videoconferencing can help organisations cut operational costs, achieve new efficiencies, and gain the competitive edge.